After 60 years of business, we’re finally getting the hang of it” Making a perfect shirt is a work of precision. Our tailors, designers and engineers share a mutual task: Creating the perfect shirt. Starting in 1949, we have had time to overcome obstacles and correct mistakes. Simply to get it right. It is still a challenge though. Perhaps it lays in the nature of this work, where everything changes all the time. So we stand humble before our task, and continue the work for perfection. Building from a foundation of genuine knowledge, we look forward to the 60 years to come.
With only one thing on your mind, you focus. With only one thing on your mind, you accomplish things to the best of your ability. We found that more is not always better. You might risk the quality and heart of your work. We don’t take chances. On the contrary, we let numerous people come together to focus on one project, perfect shirts. Only.
Oscar of Sweden is a family owned business. Founded in 1949, it was run from a small basement. With focus on only shirts it gradually grew larger over the years. Owners (and siblings) Per and Eva Åhman started out early, pressing collars and cutting threads under their father’s watch. They soon learned the necessity of putting consideration and thought into every part of the work. Today, shirts are designed and developed in Borås, Sweden while production is placed in Poland. Top-quality fabrics are chosen from weaveries across Europe. Oscar proudly stands for craft and quality.
We are passionate about shirts elaborate enough to be worn at the Nobel Prize banquet. Shirts with a thought, and a story behind them. Simply, shirts that make you remarkable. To create that kind of a shirt takes a lot of thought. Not a single detail can be left to chance. So we think. We squeeze, feel and look. Study yarns, fabrics, techniques. We search for new angles and points of view, traveling the world to find it. So far, the sketch paper is empty. But not for long.