Style, comfort and quality down to the last detail are the basis of a philosophy that has made Stenströms one of Sweden’s most well known brands. The classic Stenströms shirt proudly carries the tradition of a century of dedication to craftsmanship and quality.
Our business concept has been broadened to include accessories, boxer shorts, ties and women’s blouses. We recently celebrated our first century as a design and fashion company. As we continue to grow and change, the dedication to quality upon which the company was founded is the same as it was one hundred years ago.
The year was 1899. Tailor August Stenström of Helsingborg was swamped with orders. His reputation for making the best, most fashionable shirts had spread far and wide, and all the most elegantly dressed men wanted a Stenströms shirt. That same year, the first Stenströms factory was built in the heart of Helsingborg. By 1912, it was Scandinavia’s largest shirt factory and employed 140 people.
Today, over 100 years later, our reputation for unique quality has spread far beyond the country’s borders, and our experienced craftsmen and women still do most of the sewing by hand. Each Stenströms shirt undergoes more than 60 separate production stages, 25 on the collar alone, to give it that special feel which is so characteristic of a Stenströms shirt.
Production facilities have been modernized during our more than 100 years of operation, but if a truly distinctive shirt is to be made, a shirt that retains its form, elegance and comfort year in and year out, certain operations simply cannot be automated.